Crush Your Competition – 101 Self Storage Marketing Tips For The Fastest Way To Huge Profits
Crush Your Competition will give you the ammunition you need for incredible profits. Finally a simple common sense approach to self storage marketing. 101 weeks of specific proven marketing tactics and ideas with minimal cost and maximum profits.
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About The Author
Preface: The world is a “Customer Service” Stage
Should You Take Control Of Your Destiny?
Getting Started – Weeks 1-35
Week 1 Make An Extra $24,000 A Year!
Week 2 Every Marketing Task Should Improve One Of Two Things
Week 3. Improve Your Drive By Impressions First
Week 4 Dress Up Your Office
Week 5 We Are Different Let Us Show You How
Week 6 Ladies, Ladies, Ladies
Week 7 No One Really Cares About The Features Of Your Self Storage
Week 8 You – You – You –Not We……….
Week 9 Know Your Competitive Edge & Unique Selling Features
Week 10 Gorilla Marketing
Week 11 Web Site
Week 12 Web Site Specials
Week 13 Internet Coupons
Week 14 Web Site Reservations & Rentals
Week 15 Web Site Payments
Week 16 Web Site Links
Week 17 Google Places: Search engines have their own form of free company listings (you don’t even have to have a web site)
Week 19 Seven Things You Should Know Before Renting Self Storage Units
Week 20 Sell Disc Locks (Only) To Every Customer
Week 21 Facebook First (Rent units from your FB site!)
Week 22 Free Boxes
Week 23 Free Storage Unit For Existing Tenants
Week 24 Donations That Also Advertise For You
Week 25 Free Candy, Coffee, Soda, & Key Chains
Week 26 Spend Two Hours Every Week Visiting The Community
Week 27 Ice Scrappers & Sunflower Seeds
Week 28 Referral Cards
Week 29 Help Fire Victims
Week 30 Display Table At Your Bank
Week 31 Order Your Banner Today
Week 32 Joint Promotions- Joint Advertising
Week 33 Sandwich Board Advertising
Week 34 Congratulations
Week 35 Referrals From Your Neighborhood Businesses
Deepening Your Skills – Weeks 36-70
Week 36 52 Ideas For Maximum Success
Week 37 Real Estate Agents Are your Best Friends
Week 38 Window Painting
Week 39 Box Sign Out Back (and out front)
Week 40 Free Vacuuming
Week 41 Free Hot Dogs Soda & Chips
Week 42 Donate Your Time
Week 43 Monthly Marketing Calendar
Week 44 Value U Pack
Week 45 Marketing Your Manager
Week 46 Winter Car Storage Special
Week 47 YouTube For Profit
Week 48 Orange Traffic Cones
Week 49 Office Signs
Week 50 Security
Week 51 Seasonal Free Stuff and Seasonal Ornaments/Signage
Week 52 Box & Merchandise Marketing
Week 53 Weekly Manager Marketing Updates Via Email For Better Results
Week 54 Star Bucks Or Dunkin’ Donut Coffee Cards, Thank you Cards And Birthday Cards
Week 55 Repeat Customers
Week 56 Lists For Profit
Week 57 Five Questions To Ask Potential Clients To Rent More Units
Week 58 Converting Callers To Visitors –Questions to Ask/Things To Tell Them.
Week 59 Visitors To Renters – Take Them For A Walk To Educate, Make A Friend, Establish Rapport And Overcome Objections
Week 60 Clean Show Units And Site A Must
Week 61 High School Scholarship
Week 62 Visit Your Neighboring Self Storage Facilities
Week 63 Car Washes
Week 64 Sell Christmas Trees
Week 65 Just You
Week 66 Over Coming Objections
Week 67 Sell Non Storage Related Stuff, You Like, In Your Office
Week 68 Dress For Success
Week 69 Don’t Give Out The Price On The Phone
Week 70 A Call & Visitor Log A Must
Going For The Kill – Weeks 71-102
Week 71 Public Announcements
Week 72 Premium Units
Week 73 Prizes For Bigger Cash Flow & More Rentals
Week 74 Silent Auction
Week 75 Focus On The Community
Week 76 No Vacancy
Week 77 Connect With Potential Clients
Week 78 Make People Smile
Week 79 Do Not Wait For Customers To Come To You
Week 80 What Do People Love?
Week 81 Visit Your Renters On Site
Week 82 Focus Marketing
Week 83 Advertise To Your Number One Renter
Week 84 Major Event In Town
Week 85 Word Of Mouth
Week 86 Meet & Greet
Week 87 Talk To More Than One Person At A Time
Week 88 Provide After Hour Rental Phone Number On The Door
Week 89 Remind The Customer They Are Special Many Times
Week 90 You Need A Simple Marketing Plan
Week 91 Have A Marketing Tag Line
Week 92 Fast Is Not Fast Enough! Simple Is Not Simple Enough!
Week 93 Make Sure You Are Advertising For Your Self Storage Company And Not The Competition
Week 94 Wheel Of Fortune
Week 95 Be Creative
Week 96 Clients Do Not Rent Because They Want Storage
Week 97 Christmas & Holiday Marketing
Week 98 Learn From The Self Storage Community & Business World
Week 99 Make Free Money By Keeping Your Clients Longer
Week 100 This Book (And Cover) Is Not Perfect For A Reason
Week 101 Ask For The Sale Again
Week 102 Weaponize Your Marketing
Crush Your Competition The Good, The Bad, The Ugly
Your Self Storage, Planning – Site Selection – Design – Build
Over 150 proven ideas to save you time and money and make your project a success!
About the Author
Should You Take Control of Your Destiny?
Eleven things you can to do this week to get started fast.
The Five Most Frequently Asked Questions
Ten factors to help you make a better site selection.
Thirty two items you don’t want to forget during the design process for a better & more profitable facility.
Site Plan Regulatory Approvals
Seven items you do not want to forget to bring to your Wetlands Commission meeting, for a faster approval.
Ten items you don’t want to forget to bring to your Planning and Zoning Commission meetings, which can make a difference.
Twenty six items you want to remember during the construction process to save you time and money.
Development/Start Up Fees Often Forgotten
Eight development/start up fees you may not be aware of.
Nine Things No One Else is Going To Tell You.
Important Things You Need To Know Before You Open The Doors.
Fourteen simple items that make a big difference.
Start Your Marketing
Here are 19 marketing ideas to implement prior to opening the doors for a faster rent up period.
Self Storage Rental Agreement
Forms: – Rental Agreement; – Supplemental Rental Agreement Terms and Conditions;
Self Storage Employee Manual And Job Description
A Good Job Description And Employee Manual will Help Make Sure You Attract the Right Staff. They Will Clarify Everyone’s Responsibilities Early On Eliminating Future Conflicts. Chapters: – Introduction; – Employment; – Work schedules and pay; – Work conduct and discipline; – Notice to employees; – Time away from work; – Miscellaneous; – Your Self Storage Employee Job Description.
Self Storage Business Plan
The purpose of a self storage business plan is two fold. First it requires you do substantial investigation so you can determine and better understand the construction cost, operational expenses, expected income and local competition. Creating a business plan will also help you determine the time and investment required for a successful project. Secondly it gives your bank some confidence of your understanding of the business and that you are a good loan risk. The Bank will require an independent appraisal of the proposed project as well. Your business plan will have some of the basic information the appraiser will require from you. The following is a typical Self Storage Business Plan. Obviously you will have to revise the details to meet the information and details of your project. I have added several explanations and tips in red.
Self Storage Marketing Calendar
Remember your monthly marketing tasks with no more forgotten items and avoid the last minute rush. Ten marketing suggestions, for each month of the year, to give your marketing a boost.